Lumson crafts the packaging for Lancôme’s new longevity skincare cream

Lumson crafts the packaging for Lancôme’s new longevity skincare cream

The Italian manufacturer of primary cosmetic packaging was selected by Lancôme to develop and produce a premium container for its latest innovation: Absolue Longevity MD Anticipate The Cream

Lancôme’s Absolue Longevity MD line is a longevity skincare range designed to reverse the skin’s visible biological age at every stage of life by targeting the underlying causes of the earliest signs of aging

The new skincare line was developed in partnership with Timeline and features Mitopure, a postbiotic designed to target mitochondria. This highly purified form of Urolithin A was designed to stimulate mitophagy — the cellular renewal process that helps recycle and rejuvenate the cell’s energy generators

As for the packaging, Lumson developed a customized concept that combines balanced proportions with premium materials to create “an instant perception of solidity and excellence.”

The 50ml SLIM 355 DeLuxe bottle in high-quality glass guarantees the integrity of the formula. The product visual identity is reinforced by the decoration, which combines metallization in shiny white gold tones with multi-layer UV screen printing

“The interplay between surfaces, the reflections and their depth create a precious and contemporary visual effect that directly connects with the line’s premium positioning and the brand’s distinctive codes,” explains Lumson

Lumson’s Eco Purity AA355 pump completes the packaging. The pump’s aluminum-coated components, finished in shiny light gold, blend seamlessly into the packaging’s color palette

Eventually, a custom-made overcap, enhanced with UV screen printing, crowns the product