Step inside “The Wardrobe Collection” with Jimmy Choo | Culted Fashion

Jimmy Choo has presented a campaign built around the idea of a modern uniform, a tightly edited lineup of shoes and bags designed to be worn, re‑worn and lived in

The brand has introduced “The Wardrobe Collection,” a curation of its most recognisable silhouettes, fronted by model and entrepreneur Devon Lee Carlson, whose online presence and styling have made her a favourite for labels looking to tap into a new kind of fashion influence

The campaign positions these pieces as the foundations of a personal style vocabulary. In the brand’s own words, the collection spotlights “the instinctive styles around which a wardrobe is built,” presenting them as seasonless staples rather than trend-led novelties. Carlson embodies that message in both the stills and the accompanying short film, where she moves through her own closet, trying on Jimmy Choo pieces as she gets ready for dinner with friends.

The film also leans into spontaneity; she reaches for one more shoe, one more bag, while her voiceover charts time slipping away, turning the act of getting dressed into a small ritual of self-expression

Carlson’s enthusiasm for the project is clear. “I think I asked to steal almost every pair from the shoot,” she says in the release. “I’m obsessed with everything Jimmy Choo… I feel so lucky to be a Jimmy Choo girl.” Her presence brings a youthful, internet-native energy to a collection built on heritage shapes

The lineup covers the brand’s core categories: the Margot lace-up flat, the Wilder and Ivy loafers, the Diamond Flex sneaker, sculptural pumps such as the Jenn100, Isa 95, Scarlett 50, Brigitte 100 and Heloise 120, and boots including the Biker Mid and Alizze KB 85. The bag offering features the Cinch family in standard, small and clutch sizes, along with the Bon Bon and the Ganache clutch. Each piece is positioned as a “house icon,” coming together to form a complete wardrobe.

Creative director Sandra Choi frames the collection as a statement on longevity. “A beautifully crafted shoe or bag isn’t designed for one season; it’s designed to become part of someone’s life,” she says. “It develops character over time and tells its own story through wear.” Her comments underline the brand’s push toward timelessness and emotional value at a moment when consumers are increasingly selective about investment pieces.