From Skincare To Styling: How Vaseline Is Bringing Body Glow Into The Fashion Conversation – MissMalini

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When putting together an outfit for a special occasion, most of us spend time thinking about the clothes, accessories, makeup and hair. 

But what about the final touch that brings the entire look together? 

Body care is slowly becoming part of that conversation, and Vaseline is exploring this idea with its latest launch at Lakmé Fashion Week in partnership with FDCI

Through its campaign, ‘Glow Is The New Gold’, Vaseline is looking at body glow as another element of personal style. The brand made its debut at the fashion event in New Delhi, introducing its new Shimmer Body Oil range and bringing body care into a space usually associated with fashion, beauty and styling

Ahead of the main showcase, Vaseline also hosted an exclusive creator preview called ‘The Golden Hour’. The experience offered creators an early look at the collection, followed by an immersive brand setup at Lakmé Fashion Week where guests could discover the products and explore their shimmer finishes

The new collection features two variants, each offering a different finish. Vanilla Glow Shimmer Body Oil is enriched with 100% Pure Cocoa Butter and leaves the skin with a peachy-champagne shimmer. It also features a Vanilla Cocoa fragrance with notes of tropical coconut, vanilla musk and toasted cocoa butter. The second variant, Nourishing Argan Oil Shimmer Body Oil, is infused with 100% Pure Argan Oil and offers a warm golden-bronze shimmer for a sun-kissed finish. Both are designed to combine everyday moisturisation with a touch of glow.

The campaign also brought together perspectives from the fashion and beauty industries. Srinandan Sundaram, CEO of Unilever International, Vaseline, spoke about the idea of making skin finish part of the complete look. Jaspreet Chandok, Group Vice President at Reliance Brands Limited, highlighted how the association brings another dimension to the evolving relationship between fashion and beauty

Vaseline’s presence at Lakmé Fashion Week reflects a shift in how body care is being viewed. It is no longer just a step in a daily routine, but something people can also consider while getting ready for an occasion or putting together a particular look

With two shimmer finishes and a campaign centred on personal style, Vaseline is bringing a different perspective to the role body care can play in fashion

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