Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?
09 Jul
Fashion Trends

Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?

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Fashion brands are continuing to cement their presence in sport. In recent months, Louis Vuitton became the title partner of the Formula 1 Monaco Grand Prix – building on LVMH's partnership with Formula 1. Meanwhile, Ralph Lauren continued its's partnership for the return of Wimbledon, while Jacquemus partnered with the France national football team on…
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Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy - Future
09 Jul
Buying Guides

Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy – Future

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Future today announced the relaunch ofTom’s Guide, unveiling a redesigned experience built to better connect content, commerce and audience engagement. With new AI-powered tools, live Q&As and expanded video and newsletter content, the newTom’s Guideis designed to help consumers make faster, more confident technology decisions
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A Spring Guide to Shopping in New York City
09 Jul
Buying Guides

A Spring Guide to Shopping in New York City

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Yes, there are three new Uniqlos opening across the city and a block over from the former home of Opening Ceremony (RIP) is a homewares boutique owned by Williams Sonoma. But there are also new stores not run by multinational conglomerates, including the tiny Cobble Hill shoe box selling Shaker-influenced antiques, a Madison Avenue menswear…
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