Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy – Future

Future today announced the relaunch ofTom’s Guide, unveiling a redesigned experience built to better connect content, commerce and audience engagement. With new AI-powered tools, live Q&As and expanded video and newsletter content, the newTom’s Guideis designed to help consumers make faster, more confident technology decisions

For nearly two decades,Tom’s Guidehas helped millions of readers across the U.S. and U.K. cut through the noise of consumer technology with rigorous testing, expert reviews and practical buying advice. 

This relaunch builds on that foundation with a sharper visual identity and smarter tools designed to meet audiences at key decision moments

Key innovations include:

Smarter Decision & Shopping ToolsTheTom’s GuideProduct Finderuses AI to help users quickly identify the best products and deals based on editorial testing and real-time pricing — reducing the time spent searching and increasing confidence in what to buy

Live Q&As and Community EngagementTom’s Guideis expanding its community offering withLive Q&As, giving readers direct access to editors and experts during key tech moments. Early tests around major launches have already shown strong engagement, with users actively participating and seeking personalised advice

These experiences build on the momentum of theTom’s GuideClub, now 78,000 members strong, creating a more direct connection between audiences and trusted expertise

Expanded Video-First StorytellingNew high-quality video franchises — including“Tom’s Guide to…”— bring product testing and recommendations to life, helping audiences evaluate devices more quickly with expert guidance. Content spans hands-on reviews, practical how-to advice and forward-looking tech insights

These series are distributed acrossTom’s Guideand dedicated social channels on TikTok, YouTube and Instagram, alongside new vertical-specific channels such asTom’s GuideFitness(Instagram) andTom’s GuideEntertainment(TikTok)

New Newsletter OfferingsThe relaunch reintroduces theTom’s GuideDaily newsletterand introduces five new newsletters, including AI Editor Amanda Caswell’s“AI Insider,” offering deeper, more actionable insights across key tech categories. 

Smarter Content DiscoveryEnhanced recirculation capabilities, powered by Future’s Advisor tool, will more intelligently surface relevant content — helping users discover the next most useful piece of information based on their interests and behaviour

“Tom’s Guideis evolving to thrive in an ever-changing technology landscape,” saidMark Spoonauer, Global Editor in Chief ofTom’s Guide. “By bringing together a bold new brand identity, powerful AI-driven tools, new newsletters and hands-on video series, we’re not just responding to how audiences discover technology​ but we’re helping shape it. Today’s consumers want deeper ways to engage with trusted expertise, and this next chapter ofTom’s Guideis built to deliver exactly that.”

“Being a leading technology publisher in the U.S. and U.K. is something we’re incredibly proud of, but it also comes with a responsibility to keep pushing the industry forward,” saidPaul Newman, Managing Director, Technology at Future. “The relaunchedTom’s Guidehelps audiences make smarter decisions, driving added value for our commercial partners through increased user engagement.”

The redesigned site islive today, delivering a faster, smarter and more visually dynamic experience for the millions of users who rely on Tom’s Guide to navigate the ever-evolving world of consumer technology

To mark the relaunch, Mark Spoonauer also sat down with Greg Joswiak and John Ternus of Apple Inc. to discuss the company’s 50th anniversary. The conversation explores their perspectives on smart glasses, the new MacBook Neo and what’s next for AI — underscoringTom’s Guide’s continued access to the industry leaders shaping the future of technology

Read the full interviewhere

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