Hong Kong tour guide stripped of licence over coercing visitors into shopping

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Hong Kong tour guide stripped of licence over coercing visitors into shopping

Disciplinary action by Travel Industry Authority is second of its kind in less than two months

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Ng Kang-chung
Published: 7:00pm, 5 Jun 2026
Updated: 11:18pm, 5 Jun 2026

A Hong Kong tour guide who coerced visitors into shopping has been struck off for damaging the sector’s reputation and breaching professional conduct, in the second disciplinary action of its kind in less than two months

The Travel Industry Authority said on Friday it revoked Siu Man-chung’s tour guide licence after investigating complaints that Siu made “inappropriate remarks” to pressure mainland Chinese visitors into shopping during tours between February and April

The authority said on Friday that it had taken disciplinary action in accordance with the Travel Industry Ordinance and revoked Siu’s credentials that same day

The authority did not release further details about the incidents

But it reiterated its “zero-tolerance” policy towards “coerced shopping and any behaviour that damages the reputation of Hong Kong’s tourism industry”

It also stressed: “Licensees must adhere to professional conduct and strictly comply with the provisions of the Travel Industry Ordinance and the [authority’s] directives for licensees.”

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