Eleven Armenian brands take part in one of Europe’s largest fashion exhibitions in Paris – EU NEIGHBOURS east

September 9, 2026

On 5-7 September, 11 Armenian brands participated in one of Europe’s largest fashion exhibitions, ‘Who’s Next Paris 2026’, connecting with 45,000+ visitors, including global retailers, multibrand stores, and e-commerce leaders

The participation is funded by the European Union and implemented by the International Trade Centre (ITC), in cooperation with the Ministry of Economy of the Republic of Armenia

“This is part of continued efforts to support Armenian businesses in strengthening their competitiveness, developing export capacity and expanding into international markets,” the EU Delegation to Armenia said in a Facebook post. “We are proud to support Armenian creativity, entrepreneurship and ambition on the international stage.”

‘Who’s Next’ is one of the world’s largest fashion trade fairs, drawing over 50,000 visitors and more than 1,500 brands from over 100 countries. This event sets the stage for discovering and defining the latest fashion trends. The Salon International de la Lingerie, taking place simultaneously at the Porte de Versailles in Paris, is the leading global event for lingerie, loungewear, and swimwear.

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