Fashion must count 80% of fibre; but can it prove where it comes from?

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Fashion must count 80% of fibre; but can it prove where it comes from?
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Insights

• From 2027, Action Cohort brands and retailers must set targets across priority materials covering at least **%** of their portfolio.
• TexPro shows import exposure in raw cotton, raw wool, viscose and polyester staple is concentrated in a few origins.
• Raw-material origin was unknown for **%** of cotton, **%** of polyester, **%** of nylon and **%** of viscose.

Fashion’s next sourcing filter may not be price or lead time, but whether fibre can be verified and counted. From ****, brands and retailers in Textile Exchange’s Action Cohort must set measurable sourcing targets across priority materials representing at least ** per cent of their portfolio. TexPro data shows why that matters. Cotton, wool and viscose supply exposure is heavily concentrated in a handful of origins, while global fibre production is still rising faster than the shift to recycled and verified alternatives.

The ** per cent rule moves to the buying desk

Textile Exchange said on September * that Action Cohort brands and retailers will, from ****, report material sourcing through its Materials Benchmark and set time-bound targets for materials verify preferred production practices

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