He nearly left fashion. Now, he is redefining handcrafted luxury

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LifestyleFashion & Beauty
This Gen Z designer nearly left the industry. Now, he is redefining luxury fashion
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Charmaine Yu
Published: 12:15pm, 11 Oct 2026

“I’m not a fashion person,” says Kenneth Chow, founder of independent fashion label Chow Chow. During our interview, he wears a simple striped shirt and answers without pretension. “I barely buy new clothes,” he says, laughing

Despite his simple approach to fashion, Chow’s business focuses on refined craftsmanship, intricate designs and handcrafted luxury

His designs, embellished with crystals and pearls hand-stitched on dark-coloured silks, play with perceptions of geometry and linear structures. From women’s gowns and corsets to men’s cashmere jumpers, Chow’s pieces can range from HK$3,000 (US$380) to nearly HK$40,000

The fashion entrepreneur, now in his mid-twenties and based in London, has been running Chow Chow for his elite clientele since 2024. But his journey here was not without setbacks

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