K-beauty and LED devices dominate as Lookfantastic reveals top skincare products of 2026 – TheIndustry.beauty

27 October 2026

La Roche-Posay’s Cicaplast Balm B5 is Lookfantastic’s bestselling skincare product of 2026 so far, while K-beauty and at-home devices have recorded the strongest growth among the retailer’s top 10 products

The ranking is based on sales value at SKU level between 1 January and 8 October 2026, compared with the same period in 2025. Cicaplast Balm B5 Multi-Purpose Repairing Balm grew by 81.9% year-on-year. La Roche-Posay is now the third most-shopped brand on Lookfantastic, with brand sales up 64%

Elemis Pro-Collagen Cleansing Balm retained second place, with growth of 2.6%. Medicube Zero Pore Pad 2.0 ranked third and recorded the biggest increase on the list, up 919.9%. The Silk’n Facial LED Mask 100 LEDs followed in fourth place, up 158.9%, while Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ ranked fifth, with growth of 77.3%

Elemis Pro-Collagen Marine Cream SPF 30 was sixth, up 12.6%, ahead of La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+, which grew by 27.2%. Medik8 Crystal Retinal 3 Serum ranked eighth, up 123.9%. Biodance Bio Collagen Real Deep Mask came ninth, with growth of 331.5%, while Kiehl’s Creamy Eye Treatment with Avocado completed the list, up 41%

Lookfantastic said the results point to growing demand for barrier repair, simpler routines built around fewer products, retinal as a step up from retinol, and LED devices becoming part of everyday skincare routines at home. With three SPF products in the top 10, the retailer addded: “Sunscreen has firmly moved from holiday essential to daily non-negotiable.”

The figures follow the retailer’s AW26 trend report, which recorded a 28.5% rise in on-site searches for barrier care and 101.3% sales growth for electrical skin devices. Beauty of Joseon’s Relief Sun also topped Lookfantastic’s summer travel rankingin July

K-beauty has become a significant growth driver for parent company THG. In its half-year results, the company reported that K-beauty sales across THG Beauty rose by 158% year-on-year, with skincare accounting for 80% of the category. THG also shared that the category attracted 64,000 new-to-site customers, who returned to purchase at a higher rate than the site-wide average

It came as THG Beauty generated revenue of £500.2 million in the six months to 30 June, up 5.9% on a constant-currency basis, with Lookfantastic identified as the main driver of growth