Tag Archives: Awareness
Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?
Fashion brands are continuing to cement their presence in sport. In recent months, Louis Vuitton became the title partner of the Formula 1 Monaco Grand Prix – building on LVMH's partnership with Formula 1. Meanwhile, Ralph Lauren continued its's partnership for the return of Wimbledon, while Jacquemus partnered with the France national football team on…
