VMH Swiss brings skincare from Switzerland and the Nordics to TFWA Cannes

Sarah Rekefuss, CEO, VMH Swiss AG

VMH Swiss AG is exhibiting at the TFWA World Exhibition & Conference in Cannes with skincare brands Mettler 1929 Switzerland and Victoria

From premium Swiss skincare brand Mettler 1929 comes a variety of travel retail exclusive (TREX) sets alongside a curated assortment focused on hero products. Prototypes will be previewed on the stand (Riviera Village RF12)

Mettler 1929 is already listed in China, including in duty-free, giving the brand strong recognition among Chinese travellers

“We have studied the travel retail in depth, and I truly believe that our brands and travel retail strategy anchored around a TREX programme and a curated assortment will help to bring innovation and convert travellers into consumers,” said Sarah Rekefuss, CEO, VMH Swiss AG

“I look forward in meeting our different retail partners to discuss best way to partner.”

Mettler 1929 Switzerland – STC Anti-Aging 24H Cream and Victoria – Egg White Facial Soap, since 1905

Swedish skincare brand Victoria, established in 1905, is known for creating the first Swedish egg white soap, which is said to be chosen by three generations of Swedish kings

Inspired by the Swedish lagom lifestyle (not too much, not too little), the brand offers soaps and skincare made from natural Nordic ingredients in more than 48 countries

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