7 Celebrities who have built their own beauty & skincare brands

7 Celebrities who have built their own beauty & skincare brands

From actors to global music icons, celebrities are increasingly stepping beyond the screen and stage to build businesses in the beauty and personal-care space. What started as celebrity endorsements has evolved into brands where stars are taking on roles as founders and co-founders, bringing their personal aesthetics, experiences and ideas to the products they create. From skincare and makeup to haircare and beauty, here are seven celebrities who have entered the space with brands of their own.

1. Vijay Deverakonda’s UNHYPE

Vijay Deverakonda recently entered the skincare space with UNHYPE, which he co-founded and co-built. The brand focuses on simple routines, named actives and formulations designed for Indian skin and climate. Vijay Deverakonda personally tested each version of the formulas on his own skin for nine months, positioning himself as a hands-on co-founder rather than simply being the face of the brand

2. Katrina Kaif’s Kay Beauty

Katrina Kaif ventured into the beauty business with Kay Beauty, launched in partnership with Nykaa in 2019. The brand was built around makeup designed for diverse Indian skin tones, with Kaif drawing from her own experience and passion for makeup. While primarily a makeup brand, Kay Beauty has also positioned itself around the intersection of beauty and skincare through its “makeup that cares” philosophy.

3. Kriti Sanon’s Hyphen

Kriti Sanon stepped into the skincare space as co-founder and Chief Customer Officer of Hyphen. The brand focuses on combining multiple natural and active ingredients into result-driven formulations. Its range includes everything from moisturizers and serums to sunscreens and cleansers, with the brand describing itself as clean, vegan and PETA-certified

4. Priyanka Chopra Jonas’s Anomaly

Priyanka Chopra Jonas entered the beauty business with Anomaly, a haircare brand built around accessible, conscious and gender-neutral products. The brand was created with an emphasis on formulas that avoid ingredients such as parabens and sulphates, alongside packaging made using recycled plastic waste. Chopra has described the brand as a response to a gap she saw in the haircare market

5. Brad Pitt’s Le Domaine

Brad Pitt took a more science-led route into skincare with Le Domaine, developed in partnership with the Perrin family. The gender-neutral skincare line draws on research around grape-derived antioxidants and includes proprietary ingredients developed through years of scientific research. Pitt has also spoken about wanting to approach ageing through the lens of healthy skin rather than simply chasing an “anti-ageing” promise.

6. Harry Styles’s Pleasing

Harry Styles expanded his creative universe into beauty with Pleasing, a brand that began with nail products and expanded into skincare, makeup and other beauty offerings. The brand’s early range included a skincare serum alongside nail polishes and other beauty products, reflecting Styles’ playful, gender-inclusive approach to personal expression

7. Rihanna’s Fenty Beauty

Rihanna transformed the celebrity beauty landscape with Fenty Beauty, launched in 2017 in partnership with LVMH’s Kendo division. The brand quickly became known for its broad foundation shade range and its emphasis on inclusivity across different skin tones and types. Since then, Fenty Beauty has expanded across complexion, makeup and skincare, with Rihanna continuing to shape the brand’s creative direction and identity.

These ventures reflect how the relationship between celebrities and beauty has evolved. Rather than simply lending their names to existing products, these stars have stepped into founder and co-founder roles across different categories, from skincare and makeup to haircare and broader self-care. As celebrity-led beauty continues to grow, their brands have become another way for them to translate their individual identities, experiences and ideas into businesses beyond entertainment.

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entertainment24-Sep-2026Brandsbeauty & skincarecelebrities