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How to avoid stretch marks with new pregnancy-safe skincare
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How to avoid stretch marks with new pregnancy-safe skincare
Hatch, the trusted maternity brand, debuts clean, plant-based skincare products to support stretching skin, dryness, sensitivity and more
Kasey CaminitiUSA TODAY
Updated Sept. 27, 2026, 8:53 p.m. ET
For more than a decade, Hatch Collection has been a go-to destination for maternity fashion, helping women navigate pregnancy and postpartum life with clothing designed to make them feel like themselves. Now, the brand is taking that mission beyond apparel
Hatch has officially launched its first-ever beauty collection, a skincare and wellness line created specifically for pregnant and postpartum women. The lineup includes belly-focused treatments, an all-purpose rescue balm and a natural deodorant formulated for hormonally changing skin
Founded by Ariane Goldman in 2011, Hatch built its reputation by creating products and content that support women through every stage of motherhood. With beauty becoming an increasingly important category for expecting and new moms seeking ingredient-conscious products, the expansion positions Hatch as an even more comprehensive lifestyle brand
Shop 5 new pregnancy-safe skincare products from Hatch Collection
The launch centers around five core products formulated with plant-derived ingredients and designed to address common pregnancy and postpartum skincare concerns
1. Belly Oil
Hatch Collection Belly Oil
A lightweight botanical oil infused with calendula, sweet almond, and grapefruit that deeply hydrates stretching skin, helps improve the appearance of stretch marks and scars, and absorbs quickly. Buy the Belly Oil
- $68 full size
- $28 mini size
This fast-absorbing botanical oil features calendula, sweet almond oil and grapefruit to deeply hydrate skin while helping improve the appearance of stretch marks and scars
2. Belly Crème
Hatch Collection Belly Crème
This rich yet breathable moisturizer combines argan, jojoba, olive oils, and niacinamide to nourish skin, support elasticity, and relieve pregnancy-related dryness, tightness, discomfort and irritation. Buy the Belly Creme
- $52 full size
- $24 mini size
Made with argan, jojoba, and olive oils plus niacinamide, this moisturizer is designed to support skin elasticity while helping relieve dryness, tightness, and discomfort
3. Belly Mask
Hatch Collection Belly Mask
Designed as a facial for your belly, this sheet mask delivers triple-weight hyaluronic acid, aloe, cica, and licorice root to intensely hydrate, soothe itchiness and calm visible redness. Buy the Belly Mask
- $16 each
- $48 four-pack
Dubbed a “facial for your belly,” the sheet mask combines triple-weight hyaluronic acid, aloe, cica, and licorice root to provide intense hydration and help calm visible redness and itchiness
4. SOS Rescue Balm
Hatch Collection SOS Rescue Balm
An antioxidant-rich, multiuse balm formulated with mango butter, acai and pomegranate that comforts dry, sensitive skin and can be used on nipples, lips, cuticles and more. Buy the SOS Rescue Balm
- $28
This multipurpose balm features mango butter, acai, and pomegranate. It’s gentle enough for breastfeeding mothers and can also be used on lips, cuticles, and other dry areas
5. Fresh Deo
Hatch Collection Fresh Deo
Created for sensitive, hormonal skin, this natural deodorant uses arrowroot, magnesium and probiotics to fight odor without aluminum or baking soda, delivering all-day freshness and comfort. Buy the Fresh Deo
- $26
Designed for sensitive skin, the deodorant relies on arrowroot, magnesium, and probiotics instead of aluminum or baking soda to keep odor in check
Why shoppers may be paying attention
Pregnancy-safe beauty remains one of the fastest-growing segments in personal care, as shoppers increasingly seek ingredient transparency and products tailored to the physical changes that occur during pregnancy and postpartum recovery
Hatch’s new beauty collection leans heavily into that demand with formulas that are vegan, gluten-free, plant-derived, and free from parabens, phthalates and dyes. For consumers already familiar with the brand through its maternity fashion offerings, that existing trust could make the beauty launch particularly appealing
The new skincare products are all available now at HatchCollection.com
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