Fashion Trends

EU ban on destroying unsold clothes takes effect

EU ban on destroying unsold clothes takes effect

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The rise of fast fashion retailers prompted the EU banImage: Christophe Ena/AP Photo/picture alliance

A ban on the disposal of unsold clothes and shoes took effect across the European Union on Sunday, in the bloc’s latest move to cut waste

Hundreds of thousands of tons of fashionwear are destroyed every year across the 27-member EU due to damage, old stock and returned online orders

The new rule is expected to affect large fashion retailers, wholesalers and manufacturers of apparel — only 20% of which are produced in the EU

What are the new rules?

Under the EU’s Ecodesign for Sustainable Products Regulation, large companies with more than 250 employees and over €50 million in net annual turnover are banned from destroying stocks of unsold clothing, accessories and footwear

Firms must now find ways of selling the products, including

Unsold clothes can only be destroyed when items are unsafe, damaged, counterfeit or rejected by charities, according to a post on the European Commission’s website

Companies are now required to publish annual reports on the goods they have discarded and keep records for five years

The regulation, which was approved by Brussels more than two years ago, will be extended to medium-sized firms in 2030

The EU hopes the disposal ban will help cut CO2 emissionsImage: Photoshot/picture alliance

How big is the fashion waste issue?

Concerns about so-called fast fashion — low-cost, lower-quality mass-produced clothing — have grown significantly over the past decade

According to the European Environment Agency (EEA), around 4% to 9% of unsold textile products are destroyed each year

The waste has been exacerbated by rapid growth in online shopping and returns

Across the EU, one in five fashion goods ordered online is later returned to the retailer and not resold

Combined, this amounts to hundreds of thousands of tons of clothes, accessories and footwear

The new ban aims to help reduce the impact on the environment, as the incineration of millions of clothes hits efforts to cut greenhouse gas emissions

EU states are also under pressure to consider waste from raw materials, water, energy and transport in the apparel sector and to encourage more recycling and the reuse of products

In a recent LinkedIn post, the EEA said the bloc wanted the textile industry to become more sustainable

“A circular economy — where products are designed to last, and are reused, repaired and recycled — is no longer just a vision, but is being embedded in law through these new legislative measures,” the EEA wrote

The fashion industry has repeatedly defended its tactics, noting that disposal is often cheaper than storing, repairing or discounting the products

Environment groups hope the ban will cut waste and overproductionImage: Sergieiev/Zoonar/picture alliance

What’s the reaction to the ban?

The German Retail Federation (HDE) said consumers would benefit from the ban as more discounted apparel is put on sale through outlets, clearance markets and second-hand channels. 

HDE Managing Director Stefan Genth warned, however, that the rule change would be a challenge for many stores

“Not all unsold goods can be resold or donated easily,” he said, due to damaged packaging, high logistics costs, lack of demand or low product values

Edited by: Saim Dušan Inayatullah

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