EU de minimis rule: 88 groups target ultra-fast fashion imports

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EU de minimis rule: 88 groups target ultra-fast fashion imports
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Insights

• EU ended the €*** de minimis exemption on July 1, adding a €* duty to *.* billion low-value parcels imported in 2025, ** per cent from China.
• A €** China-sourced apparel parcel now faces about ** per cent higher landed cost, undermining direct shipping.
• DSA, ESPR and customs reforms are making compliance a key competitive advantage for apparel brands.

On July *, ****, the EU abolished the €*** (~$***) de minimis customs-duty exemption and replaced it with a temporary flat €* duty per item category, under Council Regulation (EU) ****/***. The flat rate runs to July *, ****, when the EU Customs Data Hub will apply standard tariffs to every parcel regardless of value

The coalition’s demands are concrete. It wants every product sold in the EU to have a legally responsible economic operator inside the Union. It wants online marketplaces to be ‘deemed’ operators under Article *(*) of the Digital Services Act. It wants the ‘deemed importer’ principle written into the Union Customs Code before its planned **** arrival, cand backs full abolition of the €*** threshold. The Commission reports e-commerce imports reached *.* billion parcels in ****, up ** per cent year-on-year, at an average value of €*.**, with China accounting for ** per cent by volume.

Cost and supply-chain analysis: How the new rules change parcel economics

The reform significantly alters the landed cost of low-value imports

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