Shinsegae Department Store’s Centum City branch has renovated its men’s fashion center and started t.. – MK

Shinsegae Department Store’s Centum City branch has renovated its men’s fashion center and started to attract new brands. It will strengthen its unique contemporary brand to target from young male customers to premium fashion demands

Shinsegae Department Store announced on the 14th that it will renew and introduce a new men’s hall on the 5th floor of Centum City

In this renewal, a brand that was difficult to meet in Busan was newly introduced. A rough side, which reinterprets classical men’s clothing in a modern way, and a blank room with understated design have entered Busan’s commercial district for the first time. It sought to differentiate itself through a product composition that encompasses contemporary, casual, and designer brands

It will also run a Y-3 pop-up store in collaboration with global sportswear brand Adidas and Japanese designer Yoji Yamamoto. The pop-up will showcase a variety of products, including autumn and winter (FW) season products in 2026. It runs until March 18 next year and offers a 10% discount on all products until the 18th

There will also be a discount event to commemorate the renewal. Teary, Beaker, and Sandro Homme will give away up to 250,000 won worth of money depending on the purchase amount. Junji, Man on the Boon, A.P.CMEN, and Jio SONGZIO have also provided discounts for purchasing customers. DKNY, Our Legacy, and Tommy Hilfiger will hold 10 to 20% discounts, while Jill Stuart New York, CP Company, Song Zio Homme, and Barber will offer discounts through Brand Day.

It has also prepared promotions for each new store brand. Blank Room sells up to 20% off some products, and Roughside presents mufflers to customers who purchase more than 500,000 won

“Recently, male customers are actively seeking not only famous brands but also differentiated contemporary brands that can express their own tastes,” said Sun Hyun-woo, fashion manager at Shinsegae Department Store. “We expect to establish ourselves as a representative men’s fashion center in the region as we have strengthened new brands and contents that were difficult to meet in Busan through this renewal.”