Vijay Deverakonda launches Unhype, a functional skincare brand

Actor Vijay Deverakonda has co-founded Unhype, a functional skincare brand focused on making effective and accessible products suited to Indian skin.Beyond being the face of the brand, Deverakonda has been actively involved in developing it alongside a team with its own research and development and manufacturing facilities, working to test and refine the formulations.“A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it,” Deverakonda said in a statement.The products are designed for consumers aged 18 to 30 across all genders. The brand aims to address the complexity often associated with skincare through simple, focused routines, with products developed for Indian conditions, including heat, humidity, sweat, sun exposure, pollution and hard water.“We wanted to create high-quality products that are effective, simple to use and affordable, without all the unnecessary hype around skincare. For me, the idea was to make skincare easy and something people can start incorporating into their routine from a young age,” he added.At launch, Unhype will introduce two VD Signature Routines, each comprising three essential steps: a face wash, moisturiser and sunscreen. The Acne Safe routine is designed for oily, acne-prone skin, while the Brightening routine focuses on tan and dullness.According to the company, Unhype’s formulations are developed through scientific research and undergo independent third-party testing and certification, along with real-user trials. Its sunscreen features new-generation UV filters and is formulated keeping Indian skin tones and climatic conditions in mind.The brand will launch online, with pre-bookings opening on 11 September 2026 and deliveries scheduled to begin from 21 September. The company is adopting a product-first approach, with the focus on product performance and consumer experience.With Unhype, Vijay Deverakonda is taking on a role beyond cinema as a co-founder involved in product development and shaping the brand’s overall direction, an effort also influenced by his personal experiences.