Beauty Tips

Goodai Global adds Torriden to K-beauty portfolio with minority stake – KED Global

Goodai Global adds Torriden to K-beauty portfolio with minority stake - KED Global

Goodai Global adds Torriden to K-beauty portfolio with minority stake

The deal gives the IPO-bound Korean beauty unicorn a fast-growing skincare brand while allowing Torriden to retain its independence

(Courtesy of Torriden)
2026-07-29 14:32:33
Mergers & Acquisitions
Goodai Global Inc., the acquisitive beauty group assembling some of South Korea’s hottest cosmetics brands, has agreed to buy a minority stake in fast-growing local skincare label Torriden without taking management control.

Goodai Global, Korea’s answer to L’Oréal, acquires K-beauty distributor Hansung USA ahead of IPO

Goodai Global, Korea’s answer to L’Oréal, acquires K-beauty distributor Hansung USA ahead of IPO

Customers check out TIRTIR’s foundation line (Courtesy of News1)

Goodai Global Inc., a fast-growing South Korean cosmetics unicorn often described as Korea’s answer to L’Oréal, has acquired Hansung USA LLC, a US-based distributor specializing in Korean beauty brands, as it st

Target, Amazon expand K-beauty lineups as category moves beyond skincare

Target, Amazon expand K-beauty lineups as category moves beyond skincare

Round Lab’s Dokdo-branded skincare products, run by Goodai Global’s Seorin Company, debuted at Target in 2025

Major US retailers, including Target and Amazon, are broadening their K-beauty assortments this year, extending beyond skincare into color cosmetics, haircare and body products, accordi

K-beauty to accelerate growth as China-Japan tensions escalate

K-beauty to accelerate growth as China-Japan tensions escalate

Cosmetics shop in Myeong-dong, Seoul (File photo by Yonhap)

South Korean cosmetics shares shone despite the local stock market’s tumble on Friday as K-beauty producers, especially original design manufacturers (ODMs), are expected to benefit from the escalating dispute between China and J

IMM joins $600 mn fund for K-beauty unicorn Goodai Global in M&A drive

IMM joins $600 mn fund for K-beauty unicorn Goodai Global in M&A drive

A collection of TIRTIR’s makeup foundations

IMM Private Equity and five other South Korean private equity firms are set to invest a total of 800 billion won ($600 million) in Goodai Global Inc., a Korean beauty unicorn raising capital to acquire two indie Korean cosmetics brands for a combined

Goodai Global poised to build L’Oréal-style empire

Goodai Global poised to build L'Oréal-style empire via M&As

Goodai Global’s booth at the K Expo France in Paris in October, 2024 (Courtesy of News1 Korea) 

Goodai Global Inc. is seeking to acquire South Korea’s first-generation independent cosmetics brand Skinfood for about 150 billion won ($108 million), as the K-beauty startup accelerates i

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