Top 5 Branded Videos of the Week: Holy skincare, Batman – Tubefilter

Welcome to our rundown of the most-watched branded YouTube videos of the week

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Reporthere

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After last week’s full stock of newcomers, MrBeast is back at #1–with a very MrBeast-y video

As for what else this week’s Gospel Stats Brand Report has in store, it’s skincare and more skincare, with a little bit of haircare. We’re not sure what’s with the sudden deluge of personal care brands dominating the top slots. Maybe folks are looking for ways to help their bodies heal from summer’s relentless heat? Whatever the reason, brands like OUAI and Dermstore are racking up tens of millions of views as we tip into fall.

Check it all out below:

#1 Last To Leave Mansion, Keeps ItChannel:MrBeastBrand: Feastables, Lowe’s, Old NavyViews: 103,995,201

15 dudes walk into a mansion….Stop me if you’ve heard this one before

MrBeast is back in his usual form with an old standby: “Last to do X wins Y.” In this case, it’s a “mansion” where the aforementioned 15 guys have to live until 14 of them can’t take it anymore

Sponsors for this video are Old Navy (doing some back-to-school promo) and Lowe’s. And, as several folks in the comments pointed out, Lowe’s is probably going to need to be on hand for the post-competition cleanup. By the end of the challenge, the house is in rough shape

“Them destroying the house pisses me off none of them deserve it,” one of the top comments reads. “this might be the worst group of contestants ever,” another says. Eesh

#2 Back to School with Walmart! ??? @Walmart #WalmartpartnersChannel:Alan’s UniverseBrand: WalmartViews: 24,412,144

Old Navy isn’t the only one getting in the back-to-school mood. Walmart tapped Alan Chikin Chow and his Alan’s Universe of microdramas to show off how it’s got everything a stylin’ kid needs for the classroom

Like Chow’s other sponsored productions, this one is a tropey (we say that affectionately!) narrative where Chow gets zapped from his current 29 years old back to a middle-schooler. Suddenly faced with a school year he thought he’d never have to revisit, he trusts Walmart to gear him up

While this is Chow’s only sponsored video of the week, Walmart teamed up with a couple other creators, including Your Rich BFF (#249), Erica Ha (#863), and Operation Niki (#1029)

#3 The ONLY hair product I need @theouai #OUAIPARTNERChannel:Amanda PulitanoBrand: OUAIViews: 19,240,198

‘Multitasking’ this, ‘productivity’ that. We’re surrounded by hustlegrinding every day–so it’s no wonder OUAI is promoting its new leave-in hair conditioner as a multitasking beast. New York vlogger AmandaPulitano says it saves her the time of having to brush out tangles every day, and overall makes her hair “so much easier to manage.”

She’s not alone: In spot #1415 we have Christiana also promoting OUAI’s conditioner

And if you’re looking to care for more than your hair…

#4 Make glowy skin simple with my Dermstore must haves ? #skincare #DermstorePartnerChannel:Cyra RileyBrand:DermstoreViews:11,487,656

…beauty creator Cyra Riley is in with Dermstore, which is also promoting itself as saving skin-conscious consumers as much time as possible. Riley’s sales call is simple: You don’t need a 10-product skincare routine. You just need her “skincare holy grails” from Dermstore. It’s interesting that two entirely separate companies are both focused on the same selling point–but considering how time-consuming morning routines can be, we get why it’s a common “Hey, I can solve your problem!” pitch.

BONUS
#2,163 WHAT I EAT: AYCE KBBQ + Hotpot, Lobster Rolls, and a Delicious Meatball SupremeChannel:moneysignericBrand: Rocket MoneyViews: 75,007

OK, after all that hair- and skincare, it’s time for some soulcare. moneysigneric‘s channel is a showcase of some of the best spots in NYC, but for this vid, he’s on a road trip to Rhode Island, where he takes viewers out for the king of cuisine–all-you-can-eat Korean BBQ and hotpot

We think he sums up the experience best: “fellas have you ever been to rhode island? have you ever gained 5 pounds in 2 days and then pooped and lost 2? have you ever been to chongqing lao zao hot pot? you need to go”

Fittingly for his channel name, moneysigneric is sponsored by Rocket Money, a prolific YouTube advertiser. This week alone, it paid for 16 videos from creators in numerous niches–all of them spreading the good word of managing your budget

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly releasedYouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here

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